B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 3 years ago

5: Executive Events as Part of an ABM Strategy w/ Beau Roberts


Executive events can enhance an Account-based Marketing strategy, but they require a different kind of planning, execution, and evaluation than a traditional events strategy. Executive events are about impact or influence on your funnel, ultimately creating measurable increases in revenue.

We invited Beau Roberts to come on a B2B Revenue Acceleration podcast to talk about how to use executive events as part of a low-volume, high-quality marketing initiative.

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