B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 1 year ago

67: What Exactly Does a Product Marketer Do? w/ Suda Srinivasan


If you’ve been in tech long, you know about product marketers. But here’s the question:

What do product marketers actually do? 

That’s the question we posed to Suda Srinivasan, VP of Marketing & CX at Obsidian Security.

What we talked about:

  • The 101 on product marketers in B2B tech companies
  • Some specifics on a product marketer’s role
  • A product marketer is a quarterback
  • Product marketer coordinates with the technical team
  • Product marketing is a leveraged function
  • Product marketers are not simply content creators
  • A product marketer should be a problem-solver
  • The most successful product marketers

To hear this interview, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

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