B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 1 year ago

69: How to Stand Out in a Crowded Market w/ Lewis Henderson


CISOs are bombarded with companies all making the same promise: 100% protection. How about technology companies took an honest tack for a change?

Being straightforward about your abilities — and eschewing impossible absolutes — will help you instantly cut through all the clamor.

On this episode, I interview Lewis Henderson, VP of Product Marketing at Glasswall, about standing out in a crowded market. 

What we talked about:

  • Creating your own category (content disarm reconstruction)
  • Identifying invasive spear phishing
  • Using storytelling to promote your customers’ successes
  • Transparency and humanity are more important than absolute language

Check out this resource we mentioned during the podcast:

If you’re wondering why Operatix, we’d love to tell you. Check out our lead generation team here.

To hear this interview, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

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