B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 1 year ago

78. Are We Measuring Marketing Excessively?


Attribution and measuring ROI are incredibly important elements of marketing. 

But are we being victims of measuring marketing excessively and compromising on creativity?

In this episode, I interview Matt Fleming, Director of Marketing at Loadsmart, about measuring marketing.

We talk about: 3 flaws of over-measurement, how to measure brand awareness, the worst consequence of over measuring is loss of creativity, 20% of your budget should be brand affinity.


To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or our website.

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