B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 1 year ago

85. How to Align Sales & Marketing w/ Andy Culligan


Whose fault is it when sales & marketing aren’t aligned?

Not sales… not marketing…

100% of the time, it’s leadership.

In this episode, we interview Andy Culligan, CMO at Leadfeeder, about how to align sales and marketing.

We talked about: Sales & marketing don’t talk because their leaders don’t talk, the role of the CEO, CMO, CRO, and CFO in creating alignment, and 4 steps to creating the alignment you desperately need.

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

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