B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 7 months ago

96: Getting Your Lead Research Right w/ Mark Colgan


Just because a prospect matches your buyer persona, it doesn’t mean they want to buy your product.

You’ve got to find triggers or signals to get in front of accounts more likely to be in the market for a solution like yours.

In this episode, we interview Mark Colgan, Co-Founder and CRO at Speak On Podcasts and Outbound Prospecting Coach at Sales Impact Academy, about how to get your lead research right.

What we talked about:

  • Only 3% of your market are actively buying
  • How to leverage relevant research
  • What happens when you reach people who want to buy

Check out these resources we mentioned during the podcast:

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

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