B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 7 months ago

97: Marketing as a Revenue Driver


Sales is often perceived as the revenue driver in organizations, but behind every successful sales team, lies an effective marketing function.

In this episode, we interview Florence Broderick, VP of Marketing at CARTO, to talk about marketing as a revenue driver.

What we talked about:

  • A viewpoint shift about marketing,
  • 2 reasons sales matters so much to marketing,
  • Companies value marketers with sales experience.

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

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