B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 2 months ago

114: Modern ABM – Personalization vs. Technology w/ Declan Mulkeen


One third of companies are in a mature stage of their ABM journey, one third are only a year or so into the journey, and one third haven’t even started.

ABM is still very much in its growth stage — not at all losing its momentum but rather gaining it as organizations appreciate what modern ABM can really do.

In this episode, we interview Declan Mulkeen, CMO at strategicabm, about how personalization and technology (and partnership with sales) define modern ABM.

We discussed how ABM has rebounded after the pandemic, automating ABM with vendors, the definition of modern ABM, the power of storytelling, and why ABM doesn’t work without sales teams.

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, Spotify, or our website.

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