B2B Revenue Acceleration
B2B Revenue Acceleration

Episode · 3 years ago

Why You Should Listen to B2B Revenue Acceleration

ABOUT THIS EPISODE

In this intro episode, host Aurelien Mottier explains what listeners can expect from the brand-new B2B Revenue Acceleration podcast.

You were listening to be tob revenueacceleration, a podcast dedicated to helping software executives stay on the cutting edge ofsales and marketing in their industry. Let's get into the show. Welcome tothe very first episode of the B Tob Revenue Acceleration show. We're here todaywith Aralian Martian. He's the host of the show. My name is JonathanGreen. I'm actually one of the producers. Today I'll be talking to Aralian aboutwhat you, the listener, can expect from this podcast. But beforewe jump into that, Aralian, thank you so much for taking some timeat your schedule allowing me to interview today. And am I pronouncing your name correctly? Well, thank you very much, Nathan. Yes, actually it's avery good pronunciation of my very complex first French name. But to makeyour life easy, my nickname is actually a race. So why as ashot for already and which is in use by most of most of the peopleI walk with, prospect clients, and I go by by you re already, and so whatever you find is simplest for you, just go and useit. Will Perfect. Will will start...

...with ray then. So right,maybe you can tell us a little about yourself. Sure. So, theCEEU and Co found the autoporatis and, I guess, the most important andin the context of this podcasts, I've had the opportunity over all the courseof my career to walk every single step of the seals and marketing process forBob Software companies. So when I started insides, are really started at the, guess, at the deep bottom of the pipeline generation, the cells generation, the demon generation, which was really picking up the phone, sending email, prospecting from cold prospects and all the yether've been progressing to at of salesand of marketing up to who I am now as the CEO of operatics.So quite a full on view and hopefully lots of experience around certain marketing toshare with everyone that will be listening to this podcast. Yeah, absolutely,that's beantas. Second where you did you know you have mentioned opera addicts.So they're actually the ones responsible for producing this podcast. Maybe you can tellus a little about what you and your...

...team do at operatics? Yeah,that's correct, general and so a tooporatics in innocence. What we do?We helped be to be software companies, or B to be oudware companies inthe IT industry to do three things. Really accelerate their on top price revenue, and that will be through on top price DMA generation, program account basedmarketing, account base selling activities. We also helped organization to accelerate the midmarket revenue, and that would be through the identification of opportunities that we canthen pass onto that team up to operatics, being able to close off the cellcycles and bring the revenue in, if you will, ease out directlyor fulfilling through a channel partner and less Lee what we do. The lasttype of services that we provide for our clients is around the channel. Well, we ELP our clients in accelerating the recruitment of new channel partners, acceleratingthe enablement of those general partners, but also work on what we call thechannel activation, which ultimately means bringing the...

...partners to revenue. So that's whatwe do for our clients. I guess what we would also add, whichI think is really important from a from a US Peo perspective, is thefact that we've got the ability to deliver our services all across Europe with ateam of native speakers, as well as in North America and Latin America.So we've got office is in San Jose, Dallas and London and we've got someexciting planet about opening more phaces in Europe coming soon. That's fantastic.Well, you know, and sort of obviously based on what you and yourteam do, based on your experience, based on obviously the name of theshow that you know, the BB revenue acceleration show, if starting a paintkind of a picture, but maybe you can tell sort of why you wantedto start this podcast in particular. Sure. Well, with matting, we satdown and I guess we define free real key area in as pe,the reason why we wanted to get this podcast together. The first one isabout sharing our experience and best practices with the audience to give them relevant content. As we meet with new prospect as...

...we meet with clients, were oftentold that our level of knowledge of the market, on level of experience,the best practices that we share are really valuable and I guess you would bea little bit saddy. Who are to keep that all for us? Soso objective number one is ready to share that knowledge, to share that experiencethat we we've developed over the years with the audience. The seconds angle thatwe add in mind is really about giving a platform for clients and partners toshare the market knowledge as well as their findings in the market. So,as you would imagine, operatics on its own is just one element of theBTB cells and marketing mix. We've got a ton of partners that we workwith. It goes from equipment agencies to P agencies, to channel acceleration companiesto distribute us, and these goes on, and these people like us because welike to work with people who are like minded, are coming with aa full lots of experience and all full los of best practices, and wealso want to give a platform to those...

...partners for themselves also to share withthe audience. So not focusing only on operatics and what we do, butfocusing on the market and the really issues that the market come across. Andthe last reason why we want it to study this podcast is about building acommunity of people who are passionate by the Bob Software Industry. Well, that'sfantastic, right. I know it's fantastic that you are sort of giving aplatform to this huge network expertise and thought leaders that you have that you've builtthis community, as you mentioned, and you're going to be sharing all thatknowledge with your listeners, with your audience. So I think that's Antascic Ray.What can your listeners sort of expect here as they listen from episode theepisode? That's that's a very good question. And the B to be reven newacceleration is really a podcast dedicated to helping software executives to stay in touchor undercutting age of cells and marketing techniques...

...in our industry, whether they arelooking to follow emerging trends in the bit to be technology or to learn fromventure capital experts about their later strategies or ear about pipline and Revenue Acceleration tacticsare best practices, as we mentioned earlier on, or simply get more mileageout of their own demand generation, or they don't need to work for wizards, or they don't need to use our services or the services of our partners. But to kind of summarize, this podcast is is really for you issue. You are again passionate about B to be software sales marketing and you havea really willingness in increasing return on the investment that you are currently making asan organization, just to give a little bit more smitt on the the Bonia. You know the I guess we're expecting each episode to feature US topics suchas channel strategy, be to be marketing tactics, account by selling, sealoverl demand generation, engagement, account based...

...marketing, account based selling. Willalso have new concept about artificial intelligence, apply to cells, apply to marketingautomation. But all in all it's about spipelined revenue growth, accelerating market andrenew market entry and getting more, as I mentioned earlier, around from yourexisting investment, getting more from your existing team. That's fantastic. Ray,I know that you are, as you said, very passionate about sales andmarketing and revenue acceleration. I know that you're also sort of passionate about,like you said earlier, community and connecting with your community, connecting with yourlisteners, is definitely going to be one of your priorities through this show.So, Ray, how can your listeners may be connect with you in casethey have ideas for potential episode topics or even guess that they think you shouldfeature on the show? Sure that would be very, very valuable. Likewe've got the website, thelu DOT operatics dotnet and I've got to marketing teamworking with me. We've done a fantastic...

...job at having a tons of coldto action to get in touch with us, and I'm also working very closely toour own sales and marketing team. So it's really rare that if aninquiry is directed to me, doesn't come to my inbox. So is thatgiven to me? So one of the first way to engage with me withthe through our website. You can start a chat session with one of ourguys. You can send us a contact form and we will get in touchwith you very, very shortly after that. The second way to engage with mewould this re Linkedin. I am very big Linkedin user. We dopost quite a lot of content articles linkedin and it's probably a solution that I'musing on the daily basis. So if you want to email me, ifyou want to connect with me, please go ahead and do it. I'dbe useful to just put a shot message as about the reason why. SoI can, I can, I can connect the dots together, but mylinkedin is actually my full French name, which is brilliant Mutier, and thefirst name is a you are elie en...

...so named M O t tieer.That's how to find me. That's fantastic, and again, I ween. Iknow that this show is actually going to be helping to feel some ofthat linkedin content, so you, ever, will be able to find it there. Again, we've been talking to you a realien Montier. He isthe new host of the Bab Revenue Acceleration show, and that's actually going towrap it up for the introductory episode. Ray, you're going to be theone taking over the reins for episode one and beyond. I think and Iknow that this is going to add a ton of value to your listeners andI, for one, am very excited to not only be a part ofproducing the show but see it grow. So thank you again so much forbeing here today and thanks to your just nothing you've been listening to be tobrevenue acceleration. To ensure that you never miss an episode, subscribe to theshow in your favorite podcast player. Thank you so much for listening. Untilnext time,.

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