B2B Revenue Acceleration
B2B Revenue Acceleration

Episode 1 · 3 years ago

Why You Should Listen to B2B Revenue Acceleration

ABOUT THIS EPISODE

In this intro episode, host Aurelien Mottier explains what listeners can expect from the brand-new B2B Revenue Acceleration podcast.

You were listening to be tob revenue acceleration, a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Let's get into the show. Welcome to the very first episode of the B Tob Revenue Acceleration show. We're here today with Aralian Martian. He's the host of the show. My name is Jonathan Green. I'm actually one of the producers. Today I'll be talking to Aralian about what you, the listener, can expect from this podcast. But before we jump into that, Aralian, thank you so much for taking some time at your schedule allowing me to interview today. And am I pronouncing your name correctly? Well, thank you very much, Nathan. Yes, actually it's a very good pronunciation of my very complex first French name. But to make your life easy, my nickname is actually a race. So why as a shot for already and which is in use by most of most of the people I walk with, prospect clients, and I go by by you re already, and so whatever you find is simplest for you, just go and use it. Will Perfect. Will will start...

...with ray then. So right, maybe you can tell us a little about yourself. Sure. So, the CEEU and Co found the autoporatis and, I guess, the most important and in the context of this podcasts, I've had the opportunity over all the course of my career to walk every single step of the seals and marketing process for Bob Software companies. So when I started insides, are really started at the, guess, at the deep bottom of the pipeline generation, the cells generation, the demon generation, which was really picking up the phone, sending email, prospecting from cold prospects and all the yether've been progressing to at of sales and of marketing up to who I am now as the CEO of operatics. So quite a full on view and hopefully lots of experience around certain marketing to share with everyone that will be listening to this podcast. Yeah, absolutely, that's beantas. Second where you did you know you have mentioned opera addicts. So they're actually the ones responsible for producing this podcast. Maybe you can tell us a little about what you and your...

...team do at operatics? Yeah, that's correct, general and so a tooporatics in innocence. What we do? We helped be to be software companies, or B to be oudware companies in the IT industry to do three things. Really accelerate their on top price revenue, and that will be through on top price DMA generation, program account based marketing, account base selling activities. We also helped organization to accelerate the mid market revenue, and that would be through the identification of opportunities that we can then pass onto that team up to operatics, being able to close off the cell cycles and bring the revenue in, if you will, ease out directly or fulfilling through a channel partner and less Lee what we do. The last type of services that we provide for our clients is around the channel. Well, we ELP our clients in accelerating the recruitment of new channel partners, accelerating the enablement of those general partners, but also work on what we call the channel activation, which ultimately means bringing the...

...partners to revenue. So that's what we do for our clients. I guess what we would also add, which I think is really important from a from a US Peo perspective, is the fact that we've got the ability to deliver our services all across Europe with a team of native speakers, as well as in North America and Latin America. So we've got office is in San Jose, Dallas and London and we've got some exciting planet about opening more phaces in Europe coming soon. That's fantastic. Well, you know, and sort of obviously based on what you and your team do, based on your experience, based on obviously the name of the show that you know, the BB revenue acceleration show, if starting a paint kind of a picture, but maybe you can tell sort of why you wanted to start this podcast in particular. Sure. Well, with matting, we sat down and I guess we define free real key area in as pe, the reason why we wanted to get this podcast together. The first one is about sharing our experience and best practices with the audience to give them relevant content. As we meet with new prospect as...

...we meet with clients, were often told that our level of knowledge of the market, on level of experience, the best practices that we share are really valuable and I guess you would be a little bit saddy. Who are to keep that all for us? So so objective number one is ready to share that knowledge, to share that experience that we we've developed over the years with the audience. The seconds angle that we add in mind is really about giving a platform for clients and partners to share the market knowledge as well as their findings in the market. So, as you would imagine, operatics on its own is just one element of the BTB cells and marketing mix. We've got a ton of partners that we work with. It goes from equipment agencies to P agencies, to channel acceleration companies to distribute us, and these goes on, and these people like us because we like to work with people who are like minded, are coming with a a full lots of experience and all full los of best practices, and we also want to give a platform to those...

...partners for themselves also to share with the audience. So not focusing only on operatics and what we do, but focusing on the market and the really issues that the market come across. And the last reason why we want it to study this podcast is about building a community of people who are passionate by the Bob Software Industry. Well, that's fantastic, right. I know it's fantastic that you are sort of giving a platform to this huge network expertise and thought leaders that you have that you've built this community, as you mentioned, and you're going to be sharing all that knowledge with your listeners, with your audience. So I think that's Antascic Ray. What can your listeners sort of expect here as they listen from episode the episode? That's that's a very good question. And the B to be reven new acceleration is really a podcast dedicated to helping software executives to stay in touch or undercutting age of cells and marketing techniques...

...in our industry, whether they are looking to follow emerging trends in the bit to be technology or to learn from venture capital experts about their later strategies or ear about pipline and Revenue Acceleration tactics are best practices, as we mentioned earlier on, or simply get more mileage out of their own demand generation, or they don't need to work for wizards, or they don't need to use our services or the services of our partners. But to kind of summarize, this podcast is is really for you issue. You are again passionate about B to be software sales marketing and you have a really willingness in increasing return on the investment that you are currently making as an organization, just to give a little bit more smitt on the the Bonia. You know the I guess we're expecting each episode to feature US topics such as channel strategy, be to be marketing tactics, account by selling, seal overl demand generation, engagement, account based...

...marketing, account based selling. Will also have new concept about artificial intelligence, apply to cells, apply to marketing automation. But all in all it's about spipelined revenue growth, accelerating market and renew market entry and getting more, as I mentioned earlier, around from your existing investment, getting more from your existing team. That's fantastic. Ray, I know that you are, as you said, very passionate about sales and marketing and revenue acceleration. I know that you're also sort of passionate about, like you said earlier, community and connecting with your community, connecting with your listeners, is definitely going to be one of your priorities through this show. So, Ray, how can your listeners may be connect with you in case they have ideas for potential episode topics or even guess that they think you should feature on the show? Sure that would be very, very valuable. Like we've got the website, thelu DOT operatics dotnet and I've got to marketing team working with me. We've done a fantastic...

...job at having a tons of cold to action to get in touch with us, and I'm also working very closely to our own sales and marketing team. So it's really rare that if an inquiry is directed to me, doesn't come to my inbox. So is that given to me? So one of the first way to engage with me with the through our website. You can start a chat session with one of our guys. You can send us a contact form and we will get in touch with you very, very shortly after that. The second way to engage with me would this re Linkedin. I am very big Linkedin user. We do post quite a lot of content articles linkedin and it's probably a solution that I'm using on the daily basis. So if you want to email me, if you want to connect with me, please go ahead and do it. I'd be useful to just put a shot message as about the reason why. So I can, I can, I can connect the dots together, but my linkedin is actually my full French name, which is brilliant Mutier, and the first name is a you are elie en...

...so named M O t tieer. That's how to find me. That's fantastic, and again, I ween. I know that this show is actually going to be helping to feel some of that linkedin content, so you, ever, will be able to find it there. Again, we've been talking to you a realien Montier. He is the new host of the Bab Revenue Acceleration show, and that's actually going to wrap it up for the introductory episode. Ray, you're going to be the one taking over the reins for episode one and beyond. I think and I know that this is going to add a ton of value to your listeners and I, for one, am very excited to not only be a part of producing the show but see it grow. So thank you again so much for being here today and thanks to your just nothing you've been listening to be tob revenue acceleration. To ensure that you never miss an episode, subscribe to the show in your favorite podcast player. Thank you so much for listening. Until next time,.

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